Our Team
Leadership
Justin Elis
Chief Executive Officer
Justin Elis
Justin is a Certified Public Accountant and CFA charterholder and holds bachelor and master’s degrees in Professional Accounting from The University of Texas at Austin. Justin began his career at KPMG, a multinational accounting organization, working in assurance services and performing financial due diligence on acquisitions for public and private clients. Before joining Southwest Sales, Justin was an executive officer at Safe Harbor Marinas, a portfolio of more than 100 marina properties across the U.S., where he was responsible for the integration of acquisitions and software development. Justin’s primary responsibility at Southwest Sales is to leverage his deep experience in finance, accounting, and executive management to set the company’s strategic direction and drive investments that maximize long-term employee–shareholder value.
Ryan Wilkinson
President / Chief Operating Officer
Ryan Wilkinson
Ryan is a graduate of Texas Tech University and brings extensive leadership experience within Southwest Sales. Prior to joining the company, he worked in commercial real estate and construction, building a strong foundation in operations and relationship management. Ryan began his career at Southwest Sales as a Sales Associate and advanced through roles of increasing responsibility, including Territory Manager and regional leadership positions across both North and South Texas.
Before being named President, Ryan served as a Principal and Vice President, where he led multiple regions and focused on team development, operational execution, and sustained growth. As President of Southwest Sales, Ryan’s primary responsibility is to lead the organization and execute the company’s strategic vision. He is committed to building high-performing teams, strengthening partnerships with customers and manufacturers, and driving results that create long-term value for employees and stakeholders.
Emily McDonald
Chief Revenue Officer
Emily McDonald
Emily is a graduate of Texas Tech University. She has been in the plumbing industry for over 15 years. Before joining our team she worked in inside sales for 5 years for a major plumbing wholesaler in the DFW area. Emily joined Southwest Sales as a builder account manager and has been calling on builders, designers, plumbers and wholesalers for 10 years. Emily’s passion for the brands that we represent and her relationships have made her a successful player on the Southwest Sales team. In 2014, Emily was promoted to a Principal and enjoys the dual role of Principal and Builder Account Manager.
Justin Pfeifer
Chief Business Officer
Justin Pfeifer
As Chief Business Officer and Principal at Southwest Sales, Inc., Justin brings over 25 years of proven leadership in sales and management—championing operational excellence, team development, and strategic growth. With a Certified Professional Manufacturers’ Representative (CPMR) designation and a strong track record driving sales effectiveness, he excels in motivating teams, fostering relationships, and delivering measurable results. Outside of the office, he serves on the AIM/R Board of Director’s to advance best practices and give back to the representative community.
Kevin Taylor
Chief Development Officer
Kevin Taylor
Kevin started his career with the plumbing industry in 1983 in sales with a Dallas-based plumbing and HVAC distributor. Kevin then took a sales position with a New Jersey based plumbing distributor. After 6 years, Kevin returned to Texas and went to work for a major plumbing product manufacturer. Kevin worked here for 14 years in various job descriptions and was the Regional Manager when he exited. Kevin joined Southwest Sales in 2003 as a Principal and Vice President of Sales. Kevin has served over 5 times on the Delta Rep Agency Advisory Council. He now sits on a key wholesale distributor Rep Advisory Council. Kevin’s primary responsibility is to provide leadership to the various Sales Teams at Southwest Sales by providing strategic focus and direction of the selling efforts. Kevin takes pride in the leadership management and development of a group of individuals that have become recognized as “best in class”. This Team is outperforming the market year after year.
Steve Elis
Founder
Steve Elis
Steve brings nearly 45 years of experience in the plumbing industry, having worked for a plumbing distributor, a manufacturer, and ultimately as the owner and Principal of Southwest Sales. He founded Southwest Sales in 2000 in North Texas and quickly expanded the agency to serve customers across Texas and, more recently, in Oklahoma, New Mexico, and Arkansas.
Steve’s deep experience in distributor, plumber, and builder account management has shaped the identity and strengths of Southwest Sales. Since forming the agency, he has been recognized by Delta Faucet Company as Principal of the Year, MVP of the Year, and New Construction Salesman of the Year. Under his leadership, Southwest Sales has also received multiple Agency of the Year awards from several of its largest manufacturing partners.
Throughout his career, Steve has served on numerous manufacturer and distributor advisory councils and is widely known in the industry for innovative sales and compensation strategies, long-running builder sales initiatives, and his commitment to employee ownership. In 2014, he transitioned Southwest Sales into an Employee-Owned Company (ESOP) to create a long-term succession plan that benefits both employees and the manufacturers the agency represents. In 2025, Steve stepped down from his role as CEO and now serves as Founder and Principal of Southwest Sales.
Amy Galindo
Principal – Lighting
Amy Galindo
Amy joined Southwest Sales in 2022 as a Builder Account Manager in the North Texas market. A Tarleton State University graduate, she has been in the construction industry for 13 years working for both manufacturers and manufacturers’ representatives and is familiar with the nuances of our industry. Amy has a proven track record of results and was awarded Rep of the Year by one manufacturer. Her strong analytical skills, aggressive drive, and desire to win make Amy an invaluable addition to our team.
Regan Dixon
Principal – North Texas, Oklahoma, Arkansas
Regan Dixon
Regan joined Southwest Sales in 2015, bringing five years of experience in the heavy construction equipment industry in Houston’s southwest region. A 2010 graduate of Hardin-Simmons University in Abilene, Texas, Regan was honored as a 2023 inductee into the university’s Athletics Hall of Fame.
Starting as a Commercial Project Manager, Regan quickly demonstrated his leadership and problem-solving skills. He advanced to Territory Manager before being promoted to Area Director in 2021, where he has successfully led the North Texas Territory Manager team. Known for his ability to learn rapidly and navigate complex challenges, Regan has been a vital asset to Southwest Sales for over a decade. In 2025, he was named Principal of the North Texas and Oklahoma regions, where he continues to drive innovation and growth
Angela Lowrance
Vice President – Information & Technology
Angela Lowrance
North Texas Generalists
Justin Kohrs
Area Director
Justin Kohrs
Justin is a graduate of Northern Kentucky University, where he earned his bachelor’s degree in Organizational Leadership, and later received his MBA from Grand Canyon University. Before joining Southwest Sales, he spent over a decade in progressive sales leadership roles within the building products and renewable energy industries, leading high-performing teams and developing strong distribution partnerships across diverse markets. Known for his strategic mindset and hands-on, situational leadership style, Justin finds the most fulfillment in helping his team succeed and building lasting relationships with customers and channel partners.
Dustin Bullard
Territory Manager
Dustin Bullard
After leaving the US Airforce, Dustin worked for a builder services company selling cabinets, flooring and countertops. Working in various sales roles for most of his life, Dustin joined Southwest Sales in 2019 and has moved from an Account Manger to a Territory Manager and has built rapport with customers and team members alike. His ability to quickly provide solutions make Dustin an asset to the team
Ben Hardesty
Territory Manager
Ben Hardesty
Ben joined the Southwest Sales team in 2022 as a Territory Manager in our West Texas and Texas Panhandle areas. Ben is a DFW native that relocated to the Texas Panhandle while attending Texas Tech university. After starting a family in Lubbock, he relocated to the Amarillo, Texas area and began pursuing a career in retail sales, eventually transitioning to B2B sales in residential construction. Ben is also considered a jack-of-all-trades, with experience in many aspects of construction. He is very dedicated to assisting the growing Panhandle and West Texas areas.
Jason Snelling
Territory Manager
Jason Snelling
Jason attended California State University, Fullerton and received a Bachelor of Arts in Communications before starting work in the hospitality and hardware sales industries. He joined Southwest Sales in 2022 as an Account Manager. Jason finds his ability to build relationships and provide genuine customer satisfaction a key to success.
Riley Letterman
Sales Support
Riley Letterman
After completing his college football career, Riley entered the plumbing trade as an apprentice plumber, where he gained hands-on experience and built a strong technical foundation. He is excited to bring that practical knowledge into the plumbing sales field. Riley looks forward to growing with Southwest Sales and is committed to becoming well-rounded and highly knowledgeable in every aspect of the industry. His goal is to provide exceptional support, build strong relationships, and represent the company’s products with expertise and integrity.
Houston Texas Generalists
Heather Farnum
Area Director
Heather Farnum
With over two decades of success driving direct sales for manufacturers, Heather leverages her influential relationships across the builder and multifamily channels to elevate Southwest Sales.
She leads the Houston team with a proven ability to break into new markets, boost revenue, and identify emerging growth opportunities in a fast-moving industry. Throughout her career, Heather has worked closely across the entire building ecosystem, specializing in identifying product solutions that drive business performance and operational efficiencies.
Arturo Bernal
Territory Manager
Arturo Bernal
Art joined Southwest Sales in March of 2015 after 6 years in the Oil and Gas industry. Art’s technical background, problem solving skills and strong customer service have allowed him to connect with both contractors and wholesalers in the Houston market. As an account manager, this level of connectivity allows Art to focus on creating downstream demand by developing strong relationships with contractors and creating valuable partnerships with his customers.
Tristan Pechacek
Territory Manager – Project Specialist
Tristan Pechacek
Tristan is a Territory Manager for Southwest Sales, and a recent graduate from Texas A&M University, where he graduated with honors in 2018. He brings a contractor level perspective and plumbing knowledge from growing up around one of the largest plumbing contractors in the Houston market. This has allowed greater connection with many of the plumbing contractors and wholesale distributors, who have deep roots in the Houston plumbing industry. Helping to create a passion for the plumbing industry, and the drive to promote Southwest Sales and their manufacturers to the customers.
Central Texas Generalists
Matthew Anderson
Area Director
Matthew Anderson
Matthew is a graduate of Texas Tech University. He has been in the wholesale industry going on 10 years, primarily focused on plumbing with experience in lighting as well. Prior to joining Southwest Sales in 2021, he had a focus on building relationships and selling plumbing products to new construction builders and multifamily contractors across all major markets in Texas. He joined Southwest Sales as a Territory Manager for Central Texas, with a focus on growing and developing our lighting brands. After 2 years of establishing our presence in the lighting industry, he embraced a leadership role as Area Director. He is primarily focused on the development of team members, establishing key partner relationships, and strategically positioning our brands with customers for lasting success.
Brady French
Territory Manager
Brady French
Brady joined Southwest Sales in 2021 and is a recent graduate from Southwestern University where he received a Bachelor of Arts in Business. As a member of the Southwest University football team Brady learned the value of teamwork and striving towards joint success. Prior to working with Southwest Sales, Brady obtained an eCommerce internship where he oversaw warehouse operations. A quick learner and has a strong work ethic, Brady swiftly moved from a Sales Support role into Account Management in Central Texas.
Tyler Hampton
Territory Manager
Tyler Hampton
Since graduating from the University of West Florida in 2011, Tyler has used his degree in Business Management working as a marketing coordinator for a small business as well as a dispute analyst for a major corporation. Tyler joined the Southwest Sales team in 2015. He is passionate about efficiently solving any issues a client may encounter. Tyler focuses on customer satisfaction and takes pride in the products he represents.
Jared Karns
Territory Manager
Jared Karns
Jared joined the Southwest Sales team in 2021 after five years in heavy equipment sales. As a Territory Manager, he covers the central Texas area from Austin to San Antonio. He has found success in his ability to adapt quickly to new situations as well as building strong, lasting partnerships.
Oklahoma and Arkansas Generalists
Cole Helton
Area Director
Cole Helton
Cole Helton joined the Southwest Sales team in 2023. He brings 10 years of experience in the plumbing wholesale industry and has been a sales representative since 2011. As Area Director, he oversees the Oklahoma and Northwest Arkansas Territories. He demonstrates a proven track record in problem-solving, team leadership, and driving business growth. Recognized for extensive product knowledge, strong customer relationships, and a consistent focus on operational efficiency and service excellence.
Tim Stromberg
Territory Manager
Tim Stromberg
With previous experience both with another plumbing sales representative and in real estate acquisitions, Tim joined Southwest Sales in August of 2023. Relationships built on trust and transparency, a passion for customer service and support, and a desire to find the best solution for every customer make Tim an invaluable resource for customers and manufacturers alike.
Eddie Cameron
Account Manager
Eddie Cameron
Eddie joined the Southwest Sales team in 2023. He has over 20 years’ experience in many levels of the plumbing industry. Starting as a delivery driver for a wholesale plumbing supply he has worked his way through positions such as sales manager, outside sales, VP of a Wholesale branch, commercial sales development, and more. He left the wholesale supply to grow his knowledge and experience in the field as a procurement specialist project coordinator, and project manager. His levels of experience in the industry gives him the unique ability to understand the needs of customers on all sides, create solutions when needed, and help strengthen relationships.
Builder Team
Tiffany Casey
Director Builder Sales
Tiffany Casey
Tiffany began her career in the construction industry in 2000 after graduating from Texas A&M University. Before joining Southwest Sales, Tiffany worked in builder sales with two of the largest wholesale distributors in Houston. Tiffany focuses on driving our manufacturer’s specifications with both single and multifamily contractors and creating pull-through demand for our products. Her working experience between wholesale distribution and manufacturers makes Tiffany a great asset to the team.
Mark Helms
Senior Builder Account Manager – Central Texas
Mark Helms
Mark joined Southwest Sales in 2006. He is a graduate of Texas State University, and in his time at Southwest Sales he has gained considerable knowledge of plumbing systems and products. Overall, Mark has over 25 years of experience selling products and services in the residential and commercial construction markets. His ability to build relationships with key customers and his reputation as a solutions provider make him a valuable member of our team.
Kathleen Storey
Builder Account Manager – North Texas
Kathleen Storey
Kathleen is a graduate of the University of South Carolina with a bachelor’s degree in business and public relations. Prior to joining Southwest Sales in 2025, she spent 14 years in the Senior Living industry with positions in both Sales and Operations. As a Builder Account Manager, she covers the North Texas area and prides herself to be able to adapt quickly to new opportunities as well as building strong, lasting relationships. Kathleen’s experience and leadership capabilities provide value to her customers, partners, and team members.
Rob Stow
Builder Account Manager – North Texas
Rob Stow
Rob is a graduate of San Diego State University. Drawing on his experience as a builder account manager in the Southern California market, Rob has fully embraced his role as a Territory Manager in the North Texas market where he was raised. His approach to sales exhibits an ability to cultivate relationships and develop partnerships with a comprehensive understanding of the essential traits for success and growth.
Architectural + Design Team
Heather Tiso
Director of Architectural & Design
Heather Tiso
As Director of Architectural and Design, Heather leads a team of exceptional salespeople focusing on Commercial and Residential Specifiers, Designers, Architects, Custom Builders and Showrooms. Heather studied Design and Architecture at Texas Tech University before earning her degree in Home Furnishings Merchandising from the University of North Texas. She continued her postgraduate studies in Interior Architecture while beginning her career in sales with a decorative drapery hardware and window coverings manufacturer. She joined Southwest Sales in 2004 to focus on plumbing product brands to the trade, adding lighting brands in 2021. Heather has a passion for training customers and peers on new products, design trends and space planning. Her relationships and industry expertise have established her as a trusted resource for her trade partners. She is based in the Dallas, TX area.
Karen Ashcraft
Senior Architectural & Design Manager – Houston Texas
Karen Ashcraft
After graduating from Texas A&M, Karen began her career in the plumbing industry in 1999 working for a national plumbing wholesaler. Prior to joining Southwest Sales in 2013, Karen worked as a manufacturer’s representative responsible for residential and commercial plumbing and lighting products. As a Senior Architectural & Design Manager for Southwest Sales, she focuses on training showroom consultants, designers, custom builders and architects on the features and benefits of our products. In addition, Karen works with our showrooms to ensure that our products are appropriately displayed and working properly. Karen’s focus on the customer ensures they receive products that meet their requirements and exceeds their expectations. Karen is also an active member of the American Society of Interior Designers where she held numerous roles including Ruby Awards Committee Chair, Communications Director, President Elect and is currently serving as the Texas Gulf Coast Chapter President.
Katie Blumenshine
Architectural & Design Manager – North Texas
Katie Blumenshine
Katie joined Southwest Sales in August 2022, as an Architectural & Design Specifications Manager. She graduated with a Bachelor of Elementary Education from Oklahoma State University in the fall of 2015. Katie immediately started her journey as an educator upon graduation in Tulsa, Oklahoma. In the summer of 2017, Katie moved to Frisco, Texas and started teaching middle school mathematics. After leaving education, she began working for a high-end interior designer in Dallas, Texas. She is eager to utilize her teaching skills to build relationships with designers, influencers, architects, and showrooms in DFW and East Texas.
Stefanie Daugherty
Architectural & Design Manager – Central Texas
Stefanie Daugherty
Stefanie is a native of New York, where she pursued her studies in Interior Design. Upon graduation, she relocated to Northeast Florida, where she began her career in new home construction. Over the span of 12 years, she gained extensive experience as an Interior Design Consultant and Design Center Manager, working with both production and semi-custom home builders. In early 2024, Stefanie and her family moved to the Austin area, where she has continued to build her career, in the interior design, business development, and the new construction industries.
Kelly Walls
Senior Architectural & Design Manager – North Texas
Kelly Walls
Kelly joined Southwest Sales in 2021 with an extensive background in residential design and territory management of tile, stone and decorative products. She attended Illinois State University, earning a Bachelor’s Degree in Housing and Environmental Design. Creative, detail-oriented solutions and stellar customer service are always to be expected from Kelly, regardless of the size or scope of the project.
Business Development Team
Connie Bates
Director Business Developement
Connie Bates
After attending UNT, Connie began her career in the plumbing industry in 2013 working for a high-end plumbing wholesaler. Prior to joining Southwest Sales in 2021, Connie worked as a manufacturer’s representative responsible for residential and commercial plumbing products. Connie joined Southwest Sales as a builder account manager and has been calling on builders and designers. Connie’s passion for the brands that we represent; her strong and professional relationships within the construction community makes her a valuable member of our team. Never without a smile on her face; she’s ready to provide solutions to any challenges.
Lighting Team
Amy Galindo
Principal – Lighting
Amy Galindo
Amy joined Southwest Sales in 2022 as a Builder Account Manager in the North Texas market. A Tarleton State University graduate, she has been in the construction industry for 13 years working for both manufacturers and manufacturers’ representatives and is familiar with the nuances of our industry. Amy has a proven track record of results and was awarded Rep of the Year by one manufacturer. Her strong analytical skills, aggressive drive, and desire to win make Amy an invaluable addition to our team.
Gary Biarsky
Lighting Territory Manager – North Texas and Oklahoma
Gary Biarsky
Gary joined Southwest Sales in August 2021, as our North Texas Lighting Territory Manager. A graduate of The Ohio State University, Gary has over 25 years of experience in the lighting industry, most recently as the East Sales Manager for a large lighting brand. His management background, relationships, passion, and experience will help us to grow our Lighting Channel presence in Texas and Oklahoma.
Brad Johnson
Lighting Territory Manager – Central Texas
Brad Johnson
Brad joined the lighting team in January 2023 as the lighting territory manager in Central Texas. A graduate of the University of Oklahoma, Brad brings over 20 years of experience in the restaurant industry, where the ability to react and adapt to unique situations are a must. He is using his extensive hospitality experience to ensure industry best customer satisfaction through frequent communication and prompt resolution to any customer issues. Brad throughout his career as a General Manager created relationships built on trust, loyalty and attention to detail. He is working to develop high level relationships with all customers to build sales for all of our brands.
Doug Lahourcade
Lighting Territory Manager – North Texas and New Mexico
Doug Lahourcade
Doug Lahourcade joins Southwest Sales as of February 2025. With over 18 years of experience in the lighting industry, he brings a wealth of expertise, dedication, and a strong customer-first approach to every interaction. Doug takes pride in ensuring that each customer not only receives the best lighting solutions but also gains valuable knowledge throughout the process. His commitment to building lasting relationships, providing reliable service, and delivering exceptional results makes him an asset to the Southwest Sales team.
Chance Thompson
Lighting Territory Manager – Houston Texas
Chance Thompson
Chance joined Southwest Sales in January 2025 as a South Texas Lighting Territory Manager. He graduated in 2008 with a bachelor’s degree in business administration from Tarleton State University. With over twenty years of experience in the lighting industry in both the residential/commercial channels, he has held multiple positions with two lighting showrooms. Throughout his career, Chance has cultivated a deep understanding of customer needs and has excelled in identifying opportunities for strategic partnerships. He is committed to fostering these partnerships through active listening, clear communication, and a solution-oriented approach to challenges.
Inside Sales
Kayla Martin
Director – Inside Sales
Kayla Martin
Tammy Kimling
Senior Manager Of Manufacturer Relations
Tammy Kimling
Sharon Armstrong
Inside Sales Associate
Sharon Armstrong
Jeff Bryant
Inside Sales Associate
Jeff Bryant
Chris Celio
Inside Sales Supervisor Lighting Team
Chris Celio
Alex Cruz
Inside Sales Associate
Alex Cruz
Timothy Ellifrits
Quotations Specialist
Timothy Ellifrits
Odetta Jeffries
Inside Sales Associate
Odetta Jeffries
Chase Klement
Inside Sales Associate
Chase Klement
Amanda Leggett
Brand Coordinator
Amanda Leggett
Christina Mares
Inside Sales Supervisor Decorative Team
Christina Mares
Evan Miller
Inside Sales Associate
Evan Miller
Brandon O’Gorman
Inside Sales Supervisor Water Heating Team
Brandon O’Gorman
Imani Rawson
Brand Coordinator
Imani Rawson
Tricia Rogers
Inside Sales Associate
Tricia Rogers
Jayleen Watson
Inside Sales Associate
Jayleen Watson
Gary White
Inside Sales Associate
Gary White
Gianna Williams
Inside Sales Associate
Gianna Williams
Sydney Wilson
Brand Coordinator
Sydney Wilson
Administration
Angela Lowrance
Vice President – Information & Technology
Angela Lowrance
Francine Regner
Commission and Rebate Analyst
Francine Regner
Ishika Gupta
Data Analyst
Ishika Gupta
Pretika Kalia
Human Resources Manager
Pretika Kalia
Juan Marquez
Warehouse Foreman
Juan Marquez
Mathew Pearce
Property Operations Manager
Mathew Pearce
Bethany Silverthorn
Accounting Manager
Bethany Silverthorn
Sheila Simon
Accounting Assistant
Sheila Simon
